Why You Think “Everyone Sees Your Posts” (But They Don’t)
Why You Think “Everyone Sees Your Posts” (But They Don’t)You’re in Your Own BubbleAs the page admin, you see all your content when you visit your own page.But most followers…
How far do people scroll on FB?
How far down the newsfeed do people scroll before they stop?We don’t have perfect numbers for Facebook News Feed specifically, but there are some fascinating analogies and general UX insights:Global…
Adding an external link to an Instagram Post
Not in the clickable, “click-and-go” sense — Instagram only allows live, clickable links in:Your bio (1 link — or more if you use a link aggregator like Linktree or Beacons)Story…
Content Calendars
Why You Need a Content Calendar (and How to Build One That Works)If you’re tired of scrambling at the last minute to figure out what to post, or worse—posting nothing…
Facebook Ad Account Hacks
The ways hacks occur.Not having 2 Factor Authentication (2FA) turned on for both your personal account and the Facebook Business Manager account. This must be turned on and used by…
Securing Your Facebook Business Manager
How to secure your Facebook Business Manager. I get asked often how to secure your FB BM so that you are LESS LIKELY to face bans. Please note I said less…
Facebook is Driving us Crazy
How to handle the rampant FB ban hammer. Here are some hints for prevention and cure. (NOTE: I am not an expert nor do I have a magical link into…
How many touchpoints do your target clients see?
How many touch points will it take your prospect to convert?In this day and age of constant media that no longer has local, state or country borders your target clients…
Don’t Panic – Actions You Can Take Right Now!
The first most important thing to do right now is to "Breathe" There is no doubt that we are facing a major worldwide event but this is not the first…
Facebook Advertising – Does it Work?
Should you pay for FB ads?If you do pay what works, what doesn't work and how much should you pay?The answer to should you pay for FB ads is yes…