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Why do so many marketers hire or recommend me? — “The marketer’s marketer”

I’ve apparently become known as “the marketer’s marketer”.

It’s not because I know every marketing platform inside out. It’s because when marketing has become a complete bloody mess, I can usually get above the chaos, work out what’s actually happening, and figure out what needs fixing.

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Do You Need an Expert in One System… or an Expert in the Entire Ecommerce System?

Ecommerce is one interconnected system, and unless someone understands how all the pieces affect each other, you will always have performance leaks, wasted ad spend, and missed revenue.

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SEO in the Age of AI: What’s Different, What’s Dead, and What Still Matters

Alright — spoiler alert: SEO hasn’t died, but it’s definitely been through a glow-up (and maybe a midlife crisis). AI is rewriting parts of the playbook. Here’s how—and what you need to watch out for (and lean into).

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Why SEO Still Matters in 2025: Debunking the AI Myth

The truth is clear: ChatGPT isn’t killing SEO. It’s making it smarter, faster, and more competitive.

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How Long Should a Blog Post Be for SEO in 2025? Your Complete Guide

The “perfect” blog length for SEO isn’t an exact number, but here’s the real talk

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Why Every Business Needs Its Own Social Media Strategy

Why Every Business Needs Its Own Social Media Strategy In 2025, social media isn’t just a “nice to have” — it’s the engine room of

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Stop Guessing: How a Social Media Strategy Supercharges Your Marketing

Why a Social Media Strategy Matters More Than Ever in 2025 Social media isn’t just for entertainment anymore—it’s where buying decisions happen. Without a clear

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The Ultimate Online Course Platform Showdown – WordPress, Kajabi, GoHighLevel vs Systeme

WordPress vs Kajabi vs GoHighLevel vs Systeme.io: The Ultimate Online Course Platform Showdown Here’s a comparison of WordPress, Kajabi, GoHighLevel and Systeme as platforms for

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WooCommerce to Shopify Switch

WooCommerce to Shopify Switch There are many great questions business owners ask when thinking about a move from WooCommerce to Shopify. Getting the kind of

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Recent Posts

  • Why do so many marketers hire or recommend me? — “The marketer’s marketer”
    Why do so many marketers hire or recommend me? — “The marketer’s marketer”
    September 16, 2026/
    0 Comments
  • Do You Need an Expert in One System… or an Expert in the Entire Ecommerce System?
    Do You Need an Expert in One System… or an Expert in the Entire Ecommerce System?
    November 28, 2025/
    0 Comments
  • SEO in the Age of AI: What’s Different, What’s Dead, and What Still Matters
    SEO in the Age of AI: What’s Different, What’s Dead, and What Still Matters
    October 9, 2025/
    0 Comments
  • Why SEO Still Matters in 2025: Debunking the AI Myth
    Why SEO Still Matters in 2025: Debunking the AI Myth
    September 28, 2025/
    0 Comments
  • How Long Should a Blog Post Be for SEO in 2025? Your Complete Guide
    How Long Should a Blog Post Be for SEO in 2025? Your Complete Guide
    September 26, 2025/
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