Guesstimate of the number of posts (Reels, posts, stories) made to FB pages and groups in Australia each day?
What we do know:
- There are 17.2 million active Facebook users in Australia in early 2025, covering about 64.1% of the population.
- On average, people spend about 1 hour 51 minutes per day on social media.
- Globally, a typical Facebook page (the kind run by brands, businesses, etc.) publishes about 1.73 posts per day.
But here’s where it gets messy:
- We don’t have direct data on how many Reels, posts, or stories Aussies generate daily to Facebook pages and groups.
- Much of the content on Facebook in Australia still comes from personal profiles, not public pages or groups, and platform-specific analytics rarely break this down publicly.
A rough, back-of-the-napkin estimate:
- Estimate # of active Pages/Groups: Let’s say a generous estimate—maybe 100,000 active pages/groups across Australia (this is totally made-up; exact numbers aren’t publicly disclosed).
- At 1.73 posts per page per day, that’s roughly 173,000 posts per day.
- Add in Reels and Stories—if we assume each page sends out 0.5–1 extra piece of content daily, we’re maybe looking at 100,000 more. So a ballpark: ~270,000 bits of content per day on pages/groups.
Caveat: This is a very rough guestimate, because the actual number of pages/groups and their posting frequency can vary massively. Without solid data on active Facebook pages/groups in Australia, assumptions here are a wild stab in the dark.
Posts per day in Aussie Facebook pages/groups: Estimate around a few hundred thousand—but this number is speculative, based on unknown counts of active pages and what they post.
How Many Active Facebook Groups and Pages Are There?
1. Facebook Groups
- Estimates put the number of active Facebook Groups at over 70 million globally.
- Some sources say 10 million+ groups, with over 1.8 billion users engaging monthly.
- Of those users, 400 million find groups they consider meaningful.
Bottom line? Facebook Groups are massive. Not just a few hundred thousand—they’re in the tens of millions.
2. Facebook Pages
Exact numbers for Facebook Pages (business, fan, community pages) are harder to pin down. Meta doesn’t routinely release a public tally. But here’s what we know about usage:
- Facebook has over 3 billion monthly active users globally.
- Engagement metrics include millions of likes, comments and uploads per minute. For example, globally, Facebook users generate something like:
- 4 million likes per minute
- 510,000 comments per minute
- 136,000 photo uploads per minute
Even without exact page counts, the engagement volume alone signals massive activity.
A Smarter Guestimate: Per Day Content Volume (Global Scope)
Let’s ballpark again—not just in Australia, but globally, factoring in both pages and groups:
A. Number of Active Creators
- Groups: 70 million active groups globally (public and private).
- Pages: Unknown, but let’s assume tens of millions—given global usage scale and business adoption (thinking maybe 30–50 million).
B. Posting Rate
Let’s imagine a combined average of 1.5 posts per entity per day (a modest mix of posts, reels, stories).
Calculation:
If 100 million total entities (70M groups + ~30M pages):
→ 1.5 posts/day ≈ 150 million posts per day globally.
Australia’s Slice of the Pie:
- With ~17 million active Facebook users in Australia (≈0.6% of global total of ~3 billion)
- Using that proportion: 0.6% of 150 million ≈ 900,000 posts per day originating from Australian groups and pages (still a rough guess, but vastly higher than the previous 270K estimate).
Table Summary
| Scope | Estimated Entities | Avg Posts per Day | Total Posts Daily |
|---|---|---|---|
| Global (Groups + Pages) | ~100 million | ~1.5 | ~150 million |
| Australia (proportional) | — | — | ~900,000 posts/day |
Final Straight Talk
- Australia alone probably contributes close to a million posts per day from groups and pages—assuming global posting behaviors.
- Why the bump? Because:
- There are way more than 100,000 active Facebook groups/pages—even in Australia, when considering international entities targeting Aussie audiences.
- Global engagement stats (likes, comments, uploads per minute) underline intense activity that trickles into country-level contributions
