How far down the newsfeed do people scroll before they stop?
We don’t have perfect numbers for Facebook News Feed specifically, but there are some fascinating analogies and general UX insights:
Global scrolling habits (social media overall):
- The average social media user scrolls through about 300 feet of newsfeed per day—roughly the height of the Statue of Liberty.
- If that doesn’t blow your mind yet: this implies people are swiping for literal metres—Facebook included—but doesn’t clearly say, “they stop at X% of their feed.”
Scroll depth on websites (outside social media):
- Scroll depth is typically tracked as a percentage: 25%, 50%, 75%, 100%, etc. We know this because we can put tracking software on websites and record.
- Average scroll depth hovers around 50% on long-form websites—but digital experiences differ; infinite scroll (like on FB) can distort this metric.
- Many tools (GA4, heatmaps, scroll maps) measure how far users go—but again, this isn’t typically applied to News Feed-level analysis publicly.
In Summary on News Feed:
People scroll a ridiculous amount—roughly 300 feet per day.
But how far into your feed do they go before switching off?
That’s not public data, and scroll-depth metrics aren’t always reliable for “infinite scroll” platforms like Facebook. Anything beyond that? You’re venturing into speculation.
Scroll depth: Aussies (and most users) scroll a staggering amount—think hundreds of feet, but platform-specific depth stops? That data’s kept under wraps by Facebook.
