Why You Think “Everyone Sees Your Posts” (But They Don’t)

You’re in Your Own Bubble

As the page admin, you see all your content when you visit your own page.
But most followers never visit your profile directly — they rely on the algorithm to put your posts in their feed.

The Algorithm is Selective

Organic reach on Facebook/IG for business content is often 1–5% of followers per post.
That means if you have 5,000 followers, maybe 50–250 people see any given post.
If you don’t post daily, you’re barely showing up for most of your audience at all.

You’re Looking in the Shop Window — They’re Walking Past

You’re looking at your content like it’s a beautifully curated display.
But most of your audience isn’t standing there admiring it — they’re rushing past on the feed, competing for attention with 900,000 other daily posts (in Australia alone).

“I Always See My Posts” Is Admin Privilege

Facebook/IG actively boost your own page’s content in your admin view so you can manage it.
That’s not what your followers see — they’re getting a watered-down sample based on engagement history and algorithm predictions“

Just because you see all your posts doesn’t mean your audience does. You’re the admin. You’re special. The algorithm makes sure you see your own stuff.

Your followers? They’re lucky if they see 1 in 20 of your posts.
Post daily. Give them more than one chance to bump into you.”

Would you like a complementary, zero obligation marketing audit?

Share the Post:

Do You Need an Expert in One System… or an Expert in the Entire Ecommerce System?

Ecommerce is one interconnected system, and unless someone understands how all the pieces affect each other, you will always have performance leaks, wasted ad spend, and missed revenue.

SEO in the Age of AI: What’s Different, What’s Dead, and What Still Matters

Alright — spoiler alert: SEO hasn’t died, but it’s definitely been through a glow-up (and maybe a midlife crisis). AI is rewriting parts of the playbook. Here’s how—and what you need to watch out for (and lean into).