The Role of Marketing in the Current Panic
People living in the developed nations of the world are in full blown panic mode right now. How much of what is currently happening is due to the impact of marketing…
The Lost Art of Copywriting
Books! Remember them? Have you ever read a book that was impossible to put down?What was it about the story that made it compelling? You just need to read one more…
Facebook Advertising – Does it Work?
Should you pay for FB ads?If you do pay what works, what doesn't work and how much should you pay?The answer to should you pay for FB ads is yes…
What is a Sales Funnel
A sales funnel is another of those marketing terms that you are supposed to know all about. They can be long and complicated or very simple. Every time you provide…
Spam Filter Delight or Nightmare
Email marketing is still alive and well, however it is far more sophisticated today than it was, even 5 years ago. The rise of programs such as Active Campaign, ConvertKit,…
Where is Modern Marketing Heading
Possibly I have too much time on my hands but lately but I have been pondering where modern marketing has evolved to and where it might be heading.Not so very…
How’s Your Planning Going?
As December once again rolls around, it’s that time of year again. The one in which you should be considering the impacts, low points and high points of your business.Coming…
What is Podcasting and Why is it Important?
Not familiar with podcasts or the multiple ways in which they can be used within your business? Allow us to elaborate.Podcasts are basically extended discussions in an audio format, which…
How to Achieve Marketing Success
Marketing – what a weird word. Who comes up with these modern buzzwords?Hang around the Facebook business groups and you will see hundreds of posts from business owners and wannabe…
Help! My Expensive Website is Not Working!
It's time to build your website or maybe it's time to make over your existing one.Simple. You go out and engage a website developer who will put together a fantastic…
