Marketing Plans – Who, What, When?
Who Needs a Marketing Roadmap?A: Everyone who is about to go into business, and everyone who is already in business — whether successful or struggling. A marketing roadmap ensures clear…
Lead Generation Tips
Classic lead generation is about the following steps:1. Where are you being seen?2. What are you presenting so they can see what you do and who you have done it…
Facebook Ad Account Hacks
The ways hacks occur.Not having 2 Factor Authentication (2FA) turned on for both your personal account and the Facebook Business Manager account. This must be turned on and used by…
Securing Your Facebook Business Manager
How to secure your Facebook Business Manager. I get asked often how to secure your FB BM so that you are LESS LIKELY to face bans. Please note I said less…
Facebook is Driving us Crazy
How to handle the rampant FB ban hammer. Here are some hints for prevention and cure. (NOTE: I am not an expert nor do I have a magical link into…
Essential WordPress Website Maintenance
So your brand new WordPress website has been handed over to you. What are the key things you need to do regularly to ensure that your site remains safe?Safe means…
From Clicks to Conversions: Your Must-Track Website Metrics
Here’s the bare minimum stack of site + social metrics I’d tell any client to keep their eyes on. Anything less and you’re basically driving blindfolded with your hands off…
How many touchpoints do your target clients see?
How many touch points will it take your prospect to convert?In this day and age of constant media that no longer has local, state or country borders your target clients…
Pivot and Repurpose
The first most important thing to do right now is to "Breathe" There is no doubt that we are facing a major worldwide event but this is not the first…
Don’t Panic – Actions You Can Take Right Now!
The first most important thing to do right now is to "Breathe" There is no doubt that we are facing a major worldwide event but this is not the first…